Meet the 2025 Dare2Scale Cohorts – kidsday

33 founders from 18 companies across Bulgaria and the Western Balkans are joining Dare2Scale 2025 — united in one program to scale bold ideas and grow thriving businesses.

Meet kidsday a digital platform that simplifies the daily operations of childcare centers, preschools, and kindergartens. It helps educators save time, improves communication with parents, and supports each child’s growth with AI-powered tools for planning, observation, and reporting.

 

Tell us how your story began. What was the inflection point that made you realize this could become a serious business, not just an idea?

Our story began when we saw firsthand how much time educators were losing to paperwork, vague communication, and disconnected tools, time that should’ve been spent with children. Parents, on the other hand, were constantly left in the dark, unsure about their child’s day, progress, or even basic routines. The real inflection point came when one of the leading kindergartens in Kosovo, where my own children were enrolled, started using our prototype and saw immediate results: more time for teaching, happier and better-informed parents, and clear improvements in child development tracking. That’s when we knew, this wasn’t just a helpful tool, it was a real solution the entire early childhood sector needed.

 

Share a little-known fact about your industry, product, or market that would surprise most people.

A little-known fact about the early childhood education industry is that in many centers, even in developed countries, daily updates about a child’s well-being, learning, or meals are still shared through handwritten notes or informal hallway conversations. Despite the critical importance of these early years, most childcare centers operate with little to no digital infrastructure, leaving parents uninformed and educators overwhelmed.

 

Five years from now, what headline would you love to read about your company?

“Kidsday Becomes the Global Standard for Early Childhood Education Management, Used in Over 50 Countries to Support Children’s Growth from Day One.”