ex-Viber
Zarena Kancheva
Expertise: Scaling & AI-Driven Go-to-Market Strategy, Global Growth
Zarena Kancheva is a marketing and growth executive with over 15 years of experience scaling both B2C and B2B digital businesses globally.
As Sr. Director of Global Growth & Marketing at Rakuten Viber, she led user acquisition, international expansion, and revenue diversification across EMEA, APAC, and the US.
Today, Zarena advises founders and leadership teams on building AI-driven go-to-market strategies and scalable growth engines for both consumer and enterprise products. She holds an Executive MBA from IE Business School in Madrid and mentors high-impact companies on transforming innovative products into sustainable global growth stories.