Lace AI

Lace AI is a San Francisco–based AI-native company founded in 2022 that builds intelligent automation tools for service-driven industries, starting with home services such as HVAC, plumbing, and home remodeling. The company helps call-center-heavy businesses increase booking conversions, recover missed opportunities, and deliver a more consistent customer experience through a hybrid human and AI platform that integrates seamlessly with leading CRM systems, including ServiceTitan and HubSpot. From 2022 through September 2025, Lace operated as a single-product company focused on AI-powered quality assurance and customer insights, enabling businesses to identify points of failure across thousands of calls, uncover missed bookings, evaluate CSR performance, and use data to improve conversion rates.

In 2025, the company expanded its product line with the launch of the Lace AI Voice Bot, an autonomous voice agent capable of handling after-hours calls, managing overflow, running structured follow-up sequences, recovering cancellations, and holding human-level conversations through both voice and messaging. Behind these products is Lace’s modular AI infrastructure, which combines open-source large language models, automatic speech recognition, and proprietary micro-models orchestrated dynamically to achieve high accuracy and domain-specific performance. Once a client onboards, Lace continuously analyzes live interactions, fine-tunes playbooks, and iterates on its models to deliver compounding value and sustained operational improvement.

Backed by institutional VC firms such as Bek Ventures, Horizon VC, Launchub & notable angel investors, including the founders of Snowflake and Payhawk, Lace AI is redefining customer engagement in industries where every conversation directly impacts revenue, with a long-term strategy to expand beyond home services into additional verticals where timely, accurate, and scalable customer communication is essential.