Alexandar Vassilev

Alexandar is the CEO of Sport Alliance, one of the leading software companies in the fitness industry. Previously, he served as CEO of WeTransfer, where he focused on scaling the company through a global growth strategy rooted in product innovation, while ensuring that WeTransfer remained a true partner to creatives and creators in their ambition to build lasting, sustainable businesses.

A product leader by background, Alexandar initially joined WeTransfer as Chief Product and Technology Officer, uniting the product and engineering teams and expanding the brand’s presence across the creative workflow. Having spent nearly a decade of his career at Google working on key monetisation products (including YouTube), Alexandar witnessed first-hand the first wave of creators turning to digital platforms to build their careers. Prior to WeTransfer, he led Joyn, a German entertainment streaming platform, serving as a CEO and Managing Director.

He holds a Master of Business Administration from Harvard Business School, alongside a CIS degree from Missouri Southern State University.