Matrax /

Andrey Davtchev



Expertise: Crisis Management, Sales & Marketing, Leadership

Andrey started his career in 2000 having just graduated from Vassar College, New York. He joined Barclays Capital on Wall Street where he spent 5 years in Derivatives sales & trading. On 2005, motivated by a desire for career change, Andrey moved to London where he received an MBA from London Business School. Between 2007 and 2015 he worked in various ecommerce and digital marketing roles at Nike and then Diageo, owner of brands such as Johnnie Walker, Guinness, Baileys and others. Andrey’s corporate career culminated as Global Head of digital marketing for Johnnie Walker, the world’s most valuable spirits brand.

In 2016 Andrey moved back to Bulgaria and he became CMO BGmenu, Eastern Europe’s first food delivery marketplace founded by his brother. In 2019 the business was acquired by Takeaway, following which Andrey became co-owner and CEO of Matrax, a leading sleep goods company in the region. Since then, the business has doubled through organic growth and a major acquisition.