Lora Kratchounova

Lora Kratchounova is a technology marketing executive with more than 20 years of experience driving growth for enterprise technology companies. She is the Founder and Principal of Scratch Marketing + Media, helping challenger brands in cloud, networking, and AI/ML develop winning go-to-market strategies.

She also serves as an Executive Member at Pavilion, Advisory Board Member at BehaviorSMART, Mentor at Techstars, and Instructor at Brandeis Graduate Professional Studies. Lora holds an MA in Marketing from Emerson College and a BA in Journalism and Communications from the American University in Bulgaria. Her expertise includes positioning, go-to-market strategy, account-based marketing, demand generation, and public relations.