Meet the 2024 Dare2Scale Cohort: Shoot the Pimple
19 founders from 9 companies are joining the 6th edition of Dare2Scale.
Meet Shoot the Pimple, a science-based acne-healing product.
What has been your company’s biggest achievement or milestone to date, and what impact has it had on your business?
Our first acne-healing product, Shoot The Pimple Acne Corrector, was launched in April’23. It gave excellent results with people with acne. It is a part of a whole series of acne-healing products: cleansing gel, active serum, active cream, food supplement, acne patches. Two weeks after the product launch, it was sold out. The product was sold out 4 times in 2023. Our products are sold in Douglas, Zlatna Ribka, Arlen, Makasa, beauty salons and pharmacies.
SHOOT THE PIMPLE products are believed to have the potential to disrupt the skincare industry and sell millions of bottles globally. We use novel ingredient combinations with Ceylon cinnamon, Bulgarian rose water and kaolin. The percentage of the active ingredients is rather high, so the products can really work and people see results. The products are of 95% natural origin and we use natural preservatives.
Our packaging is recyclable. Our marketing campaign speaks on the language of the Gen Zs and is very different from the old-style apothecary image of the competitors.
Acne is the eight most common disease in the world. More than 740 million people globally are affected by it. In the past 10 years there is a 200% increase in acne due to the bad environmental conditions, unhealthy food, hormonal issues, gut problems and stress, now is the time to act and grow.
80% of people between 12 and 25 are suffering from some form of acne. This is a very embarrassing and stressful problem for them. Not only their skin is in bad shape, but their mental health is also affected.
Our mission is to help millions of people suffering from acne to have clear skin and be confident.
What’s an unexpected or fun fact about your company or team that most people wouldn’t know?
Our Founder, Stacy Pavlova suffered from awful acne as a teenager, she was bullied at school. At that time there weren’t any good products on the market, everything was prescription-made at pharmacies and extremely drying to the skin.
Stacy is happy that after 20 years her dream to create effective acne-healing products became true. We know how embarrassing and stressful this problem is for young people. We want to help. We are happy that thousands of young people in Bulgaria are using and are happy with Shoot The Pimple Acne Corrector.
What’s a piece of advice you wish you had received when you were just starting out? How do you pass this wisdom on?
Never save on a good marketing agency and a good web developer. The wrong ones will cost you time, money and sleepless nights. Search for the right people until you find them, people who want you to succeed.
Nothing is more precious than a good team. With a good team even the sky is not the limit!