Meet the 2025 Dare2Scale Cohorts – Caresse Teas
33 founders from 18 companies across Bulgaria and the Western Balkans are joining Dare2Scale 2025 — united in one program to scale bold ideas and grow thriving businesses.
Meet Caresse, a premium tea brand, inspired by time-honored herbal traditions and designed for the modern individuals seeking clarity, balance, and intentional self-care.
Each blend is thoughtfully crafted by expert herbalists and phytotherapists, bringing together the purity of nature and the precision of modern science to support the mind, body, and overall wellbeing. More than tea, Caresse is a refined daily ritual — a natural way to restore focus, calm, and connection in a fast-moving world.
Tell us how your story began. What was the inflection point that made you realize this could become a serious business, not just an idea?
In my search for natural solutions to manage stress, I turned to ancient herbal traditions. Reconnecting with nature revealed a powerful approach that deserved to be shared.
What began as a personal journey quickly grew into something much larger when I realized how these blends could transform daily moments into meaningful rituals of calm and balance.
The positive response from early users confirmed that this was not just an idea, but a real opportunity to build a brand dedicated to purposeful self-care — one that combines the wisdom of nature with modern needs.
That realization marked the moment when Caresse became more than a passion project; it became a serious business with a clear mission to elevate wellbeing through premium, thoughtfully crafted teas.
Share a little-known fact about your industry, product, or market that would surprise most people.
Although often seen as a niche category, the herbal wellness market in Europe is larger than most imagine — and growing steadily. Today, over 80% of people in the EU rely on plant-based remedies for their daily wellbeing, driven by a renewed desire to reconnect with natural, time-proven solutions.
Yet, despite this shift, many herbal drinks on the market still offer little more than flavor.
The true difference lies not only in the herbs themselves, but in their origin, the ancestral wisdom guiding their use, and the mindful craftsmanship that adapts them to the demands of modern life.
It is not about chasing trends — it is a quiet reclaiming of heritage and the creation of a new kind of wellness: authentic, grounded, and quietly powerful.
Five years from now, what headline would you love to read about your company?
The Brand That Redefined Herbal Wellness: How a Quiet Tea Ritual Became a Global Movement