Meet the 2025 Dare2Scale Cohorts – SIMOBOTICS

33 founders from 18 companies across Bulgaria and the Western Balkans are joining Dare2Scale 2025 — united in one program to scale bold ideas and grow thriving businesses.

Meet Simobotics, a Bulgarian technology company that develops and manufactures collaborative and autonomous mobile robots for logistics and industrial processes. Our mission is to democratize robotics by making it accessible, flexible, and easy to implement for companies of all sizes. Through modular hardware and intelligent software powered by artificial intelligence, we offer efficient and sustainable solutions for the future of industry.

 

Tell us how your story began. What was the inflection point that made you realize this could become a serious business, not just an idea?

Our journey began in 2017, when I completed my PhD in robotics. At the time, I was also running my own metalworking manufacturing business and decided to automate it. That’s when I encountered the same challenges many companies face—automation was expensive, complex to integrate, and difficult to scale. This realization pushed me to commit fully to solving the problem and to democratize robotics technology.

The turning point came when our efforts were recognized with several innovation awards. We became finalists at European Robotics Forum—the only company from Eastern Europe—which gave us real confidence in our vision. Further validation came at the Hannover Messe, where we received overwhelming interest and signed partnership agreements with several leading international companies.

 

Share a little-known fact about your industry, product, or market that would surprise most people.

One little-known fact about the robotics industry is that over 80% of small and mid-sized manufacturing and logistics companies still rely entirely on manual processes, not because they don’t want automation—but because current robotic solutions are too rigid, too complex, or simply unaffordable.

What surprises many people is that robots aren’t the challenge—it’s the lack of accessible, modular, and user-friendly systems that prevents adoption. This is exactly the gap we are addressing: making robotics as simple and scalable as using a smartphone app.

All of our products incorporate product-level innovation—they are modular, easily scalable, and cost-effective, making them accessible even for small and medium-sized businesses. This fully reflects our company’s motto: “Affordable Automation.”

 

Five years from now, what headline would you love to read about your company?

“Simobotics Revolutionizes European Industry with Scalable Robotics—Over 10,000 Robots Deployed Across SMEs”

“Simobotics Named One of the Top 10 Robotics Innovators Transforming Global Supply Chains”