Meet the 2025 Dare2Scale Cohorts – TouchMenu

33 founders from 18 companies across Bulgaria and the Western Balkans are joining Dare2Scale 2025 — united in one program to scale bold ideas and grow thriving businesses.

Meet TouchMenu a pioneer in digital solutions for the hospitality industry. It operates in 7 countries and over 150 hotels. More than 1.5 million unique users annually use the platform for fast and easy communication with their place of stay. The B2B2C model increases hotel revenue, streamlines operations, and supports sustainable hotel practices.

 

Tell us how your story began. What was the inflection point that made you realize this could become a serious business, not just an idea?

Our story began with a simple idea — to modernize the way guests interact with hotels. As a new generation of travelers started expecting seamless digital experiences, we saw a clear gap between their expectations and the tools hotels had to offer.

The real inflection point came during the global staffing crisis in the hospitality industry. Hotels were struggling to maintain service quality with fewer staff, and that’s when we realized TouchMenu wasn’t just a useful add-on — it was a necessity. Our platform allowed hotels to maintain high levels of guest satisfaction while optimizing operations, even with limited human resources.

That shift — from “nice-to-have” to “mission-critical” — is what turned TouchMenu from an idea into a serious business.

 

Share a little-known fact about your industry, product, or market that would surprise most people.

A little-known fact about the hospitality industry is that despite being one of the most service-oriented sectors, many hotels still rely heavily on pen-and-paper processes or outdated systems to manage guest communication.

What’s even more surprising is that over 80% of guest requests are still made through phone calls or in-person interactions — even though most guests would prefer to interact digitally, just like they do in every other aspect of their lives. This gap between guest expectations and hotel capabilities is exactly where TouchMenu steps in — bridging it with a simple, intuitive, and powerful platform.

 

Five years from now, what headline would you love to read about your company?

TouchMenu Revolutionizes Guest Experience in 1,000+ Hotels Worldwide, Setting the Gold Standard for Digital Hospitality