Meet the 2025 Dare2Scale Cohorts – Why Agency

33 founders from 18 companies across Bulgaria and the Western Balkans are joining Dare2Scale 2025 — united in one program to scale bold ideas and grow thriving businesses.

Meet Why Agency a bold, creative powerhouse that helps brands stand out and scale through strategy, design, and content that hits different. From branding and digital campaigns to full-scale production, we craft work that’s not just seen — it’s felt.

Tell us how your story began. What was the inflection point that made you realize this could become a serious business, not just an idea?

It all started with a camera and a passion. Photography was my creative escape, but as I began working with more business clients through my photo and video studio, I noticed a pattern — they weren’t just looking for visuals, they needed someone to handle everything: branding, strategy, design, digital. One place, one team, one vision. That’s when the idea for Why Agency clicked — not just as a creative outlet, but as a serious business built to solve real problems.

Share a little-known fact about your industry, product, or market that would surprise most people.

A little-known fact about the creative industry is that the best ideas often don’t come from big budgets or big teams — they come from constraints. Some of our most impactful campaigns were born out of tight timelines, limited resources, and a strong cup of coffee. Creativity thrives when it’s challenged.

Five years from now, what headline would you love to read about your company?

Why Agency Goes Global