Marketing & Growth Consultant

Ekaterina Hadjipetkova

Marketing Advisor & Investor

Expertise: B2C Marketing, Go-to-Market Strategy

Ekaterina Hadjipetkova has 10 years of experience with consumer and consumer tech brands across Europe, Asia, the USA, and Africa.

Her expertise lies in building brands and crafting their go-to-market strategies, a skill set she has gained throughout her career with market leaders, such as Tinder, Rocket Internet and LVMH. She is currently acting as an advisor and board member in Appolica, a Start-up development company that enhances the product, design and software develpment of emerging businesses.

Ekaterina has a BSc in International Economics and Management from Bocconi University and a MSc in Management from ESSEC Business School, where she has specialized in luxury marketing and Asian markets. Ekaterina has lived in Italy, Germany, Singapore and is currently spending her time between France and Spain. She speaks Bulgarian, English, and French.